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All Journal Observasi MITRA: Jurnal Pemberdayaan Masyarakat Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Edutourism : Journal Of Tourism Reseach

Qoute Nuraini Cahyaningrum

Universitas Pakuan,Bogor,Jawa Barat

Author-ID : 3256439

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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KESETARAAN PERAN ANTARA LAKI LAKI DAN PEREMPUAN DALAM IKLAN TELEVISI Qoute Nuraini
Media Bahasa, Sastra, dan Budaya Wahana Vol 27, No 1 (2021): Volume 27 Nomor 1 Tahun 2021
Publisher : Universitas Pakuan

AbstractThis research is about the equality of roles between women and men in television advertisements in Indonesia. The research method uses descriptive content analysis. In this study used thematic recording units and context. The thematic recording unit in the form of equality of roles between women and men in television commercials. Recording units are formulated with operational access, participation, control, and benefits. As well as verbal and non verbal messages in the advertisementsThe population in this study is television advertisements during period December 2020 - January 2021 which amounted 102 advertisements. The sample units in this study obtained 3 advertisements that have the value of equality of roles between women and men. Sampling techniques using purposive sampling techniques The validity used in this study is the the face validity that checks and ensures that the size used matches what you want to measure. Researchers checked e-books Gender Equality parameters in the formation of legislation issued by the Ministry of Women Empowerment and Child Protection of the Republic of Indonesia, the Ministry of Home Affairs of the Republic of Indonesia and the Ministry of Law and Human Rights of the Republic of Indonesia. The reliability used in this study is its reproductionability. Reliability findings as much as 0.94%, this result is said reliable.The results found that in the verbal and non verbal advertising messages the three advertisement could be found the value of equality of women's and men's roles. The element of access is the most found in verbal and nonverbal messages that is as much as 31%, the element of participation is found as much as 25% (in verbal and nonverbal messages), the control element as much as 21.5% in verbal messages and non verbal advertising, the last element is the benefit as much as 21% (verbal and non verbal messages).Keywords: Equality of women and men's roles, verbal and non verbal messages, advertising

PESAN KAMPANYE BBOB 2.0 #KERENTANPANYAMPAH THE BODY SHOP PADA SIKAP SIKAP PEDULI LINGKUNGAN (Survei Pada Followers Instagram @thebodyshopindo.impact) Lativa Ayu Nurcahyanti; Qoute Nuraini Cahyaningrum
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 1 (2022): Volume 28, Nomor 1 Tahun 2022
Publisher : Universitas Pakuan

AbstractThis study discusses the effect of the “Bring Back my Bottle”campaign message from The Body Shop on the environmental care attitude from the followers of @thebodyshopindo.impact. the sample of this study applies a quantitative research method and uses a simple regression technique. The sampling technique uses simple random sampling. The result of this study indicate that the message campaign has the largest average score on clarity. Ob the environmental cara attitude variable n the cognitive section. The result of the statistical test of the coefficient of determination (R2) which resulted in a coefficient of independent variable (X) is the campaign message on the monitoring variable (Y), namelu the attitude of caring for the environmental 49%. Keywords: campaign message; garbage; environmental care attitudeAbstrakPenelitian ini membahas mengenani pengaruh pesan kampanye “Bring Back my Bottle” dari The Body Shop terhadap sikap peduli lingkungan pengikut alamat media social instagram @thebodyshopindo. impact. Sample penelitian ini berjumlah sebanyak 100 orang. Penelitian ini menerapkan metode penelitian kuantitatif dan juga menggunakan teknik regrasi sederhana. teknik pengambilan sample menggunakan teknik simple random sampling . hasil penelitian ini menunjukkan bahwa pada pesan kampanye skor rataan terbesar pada clarity. Pada variable sikap peduli lingkungan pada bagian kognitif sebanyak 3,75. Berdasarkan hasil uji statistik koefisien determinasi (R2) dihasilkan koefisien (R Square) sebesar 0,499 yang berarti pengaruh variabel bebas (X) yaitu pesan kampanye terhadap variabel terikat (Y) yaitu sikap peduli lingkungan adalah sebesar 49,9%.Kata Kunci: pesan kampanye; sampah; sikap peduli lingkungan; sampah

Co-Authors Danu Triana David Rizar Nugroho Diana Amaliasari Ismail Taufik Rusfien Lativa Ayu Nurcahyanti Layung Paramesti Mariana R.A Siregar Meridian Firmansyah Sari Rejeki Sharah Adella R Sheylla Ayu Prahasty Sisca Wulandari

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